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Champions

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The world changes when people change how they treat each other

About Champions

Our Guiding Insight

The Challenges We Address

Our Guiding Insight

Humanity is a performance multiplier. 


Human qualities such as trustworthiness, compassion, humility, and the willingness to act for others are not soft alternatives to performance; they are prerequisites for sustainable prosperity. 


Champions makes this practical, repeatable and scalable for modern organisations and communities.

Our Why

The Challenges We Address

Our Guiding Insight

The world changes when people change how they treat each other. The capacity to act for the good of others exists within everyone — but it must be activated, strengthened and practised.


When people make that choice together, something meaningful emerges, changing the conditions in which everyone lives and works.

The Challenges We Address

The Challenges We Address

The Challenges We Address

Many of today’s greatest challenges are not simply technical problems — they are human problems. 


Burnout, prejudice, disengagement, poor relationships, loss of trust and fractured communities all point to the same underlying issue: people need human skills, even more so with the dawn of AI. 


The ability to trust and be trustworthy are fundamental.

Vision and Mission

Vision and Mission

The Challenges We Address

Our vision is to create a scalable movement that enables people to thrive.


Our mission (what we do) - we transform how people think, relate and act through humanity-focused leadership, creating healthier, more prosperous and thriving organizations and communities.

Our Big Idea

Vision and Mission

Theory of Change

The big idea behind Champions is simple: humanity is a performance multiplier. 


In an AI-enabled world, trust, resilience, self-awareness and the capacity to act for others are not soft extras; they are the foundations of sustainable success. 


Strengthened humanity is an effective antidote to burnout, division, prejudice, disengagement and broken trust – improving wellbeing and performance.

Theory of Change

Vision and Mission

Theory of Change

Champions is a behaviour change intervention that works through small cohorts, developing teams who become self-sustaining forces that transform organizations and communities.

Who is Champions for?

World of Work

World of Work

World of Work

Champions is highly relevant to the world of work because performance depends on human conditions: trust, resilience, relationships and the ability to act well under pressure. 


In healthcare especially, Champions helps counter burnout, rebuild teamwork, improve communication and strengthen the culture needed for people and organizations to thrive.

Young People

World of Work

World of Work

Champions helps young people develop the human skills they need to thrive in an AI-shaped world: self-awareness, resilience, trust, relationships, communication and the capacity to act for the good of others. 


It strengthens identity, employability, wellbeing and confidence, helping young people navigate pressure, difference and opportunity with purpose. 

Sport

World of Work

Families

Champions helps sport build the human foundations of performance: trust, resilience, self-awareness, relationships and responsibility. 


In professional and amateur sport, it supports athletes, coaches and clubs to strengthen culture, protect talent, improve behaviour on and off the field, and develop people who perform well under pressure while helping others thrive. 

Families

Professionals

Families

Champions helps families strengthen the human foundations of everyday life: understanding, trust, resilience, communication and the capacity to act for the good of others. 


It supports people to pause before reacting, navigate conflict, build healthier relationships and create home environments where children, parents and wider family members can thrive. 

Professionals

Professionals

Professionals

Champions helps professionals strengthen the human qualities that drive sustainable success: self-awareness, trust, resilience, judgement, communication and the capacity to act for the good of others. 


It supports people to perform well under pressure, build stronger relationships, navigate conflict, lead with humanity and create healthier teams and organisations. 

Communities

Professionals

Professionals

Champions helps communities strengthen the human foundations of shared life: trust, understanding, resilience, relationships and the capacity to act for the good of others. 


It supports people to bridge difference, reduce division, build belonging and create a ripple effect of positive change across neighbourhoods, groups and local institutions. 

Our Structure

Champions was formed in early 2025 and is led by Glen Ford and Steve Kelly. 


This followed Glen's two decades of volunteer leadership in Rwanda, working alongside the Kigali Genocide Memorial, its peace education programs, and previously in the UK on Holocaust education and in industry. It also builds on Steve's 20 years of leadership in UK retail, forming his own people development company in 2019.


The current legal structure is a private limited company registered in the UK, Glen A Ford Ltd, registration no. 11839127, which was established in February 2019 and is 100% owned by Glen.


Champions does not presently have non-profit status. The strategy is to work in collaboration with existing non-profits that align to Champions and by raising funds to support their work in partnership with Champions. Glen has a proven track record of working alongside non-profits, previously serving as a trustee for over 10 years.

Copyright © 2026 Champions - All Rights Reserved.

Champions is a trading style of Glen A Ford Ltd, a private limited company registered in the UK, no. 11839127

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